Do not become
a plaything of information, deprived of any sense

The sign

SIGN

Around 1900, Ferdinand de Saussure imagined the encounter between two formless nebulae: thought and sound. Their encounter engenders the necessity to unite and to divide. Thus contours of burgeoning forms start emerging, which ultimately culminate in
signs

.

Triangle

TRIANGLE

Around 1900, Charles S. Peirce imagines semiosis in combining two concepts. On the one hand, the representation as a relationship between a sign and the object aimed by the sign. On the other hand, an interpretant as the logical equivalence of the representational relationship. In combining the two,
representation and interpretation

, a triangle emerges. Semiosis is the encounter between three elements.

Desire

DESIRE

Man is losing himself in an overload of information, the manipulation of which is becoming more and more sophisticated. As a result, advertisements are increasingly "tailored" to people in their
role as consumers

. But at the same time, this information is deprived of any dimension of meaning. Roaming around in a meagre world, man thus increasingly lacks any sense of what the human subject actually aspires ...

A.J. Greimas

Maître de la fiducie

Raccommoder (con)science et sens

A method: semiotics

Greimas is the founder of a method of semantic analysis, which aims to grasp how meaning is produced.

With this method, we are able to counterbalance the crisis of values of our modern society. Where emptiness reigns, it is necessary to reload the meaning of life with new values of meaning.

New values of meaning

This book reconstructs the context and thinking behind Greimas' method, ultimately outlining what is at stake for humanity.

Beginning with the problem of modernity, diagnosed by Paul-Laurent Assoun, the book focuses on the moments when Greimas encounters the psychoanalysis of Sigmund Freud and Jacques Lacan.

Read an excerpt

Read the article

John A. Zachman's

framework revisited

Conceiving the informational enterprise

Enterprise architecture

Zachman has invented an architectural framework for the enterprise that draws on an old rhetorical process.

His architectural framework injects meaning into the conception of today's informational enterprise.

Information-driven thinking

In honour of John A. Zachman, an essay on the changing function and purpose of information in our time and the enormous impact it has on communication between people.

Break free from big data and use his framework to open your eyes to the shift from a data-driven focus to an information-driven perspective in designing an informational enterprise.

The semblance of algorithms

Machinery manipulation of symbols leads
to the expulsion of the human subject …

Burn-out

The carbonisation of labour:
when doing your best is not good enough …

Transhumanism

The aspiration of an augmented man
to be equal to God …

Do not become
a plaything of information, deprived of any sense

SIGN

Around 1900, Ferdinand de Saussure imagined the encounter between two formless nebulae: thought and sound. Their encounter engenders the necessity to unite and to divide. Thus contours of burgeoning forms start emerging, which ultimately culminate in
signs

.

SYSTEM

The attraction between thought and sound creates a union: the sign. An idea is fixed in a sound and a sound becomes the sign of an idea. By in-forming the amorphous, expressions and ideas are articulated, resulting in a
system of signs

: language, allowing a society to communicate.

SOCIAL

Semiosis is the place where the nodes between a thought and a sound, the sign, arise in the encounter between people. The multiplicity of such nodes and encounters requires a
social

system of signs.

TRIANGLE

PROCESS

THINKING

Semiosis concerns the vague process of logical inferences, through encounters between interpreters, which changes the
understanding

and thus the thinking of man.

INFORMATION

PURPOSE

DESIRE

MEANING

A.J. Greimas

Maître de la fiducie

Raccommoder (con)science et sens

A method: semiotics

New values of meaning

John A. Zachman's

framework revisited

Conceiving the informational enterprise

Enterprise architecture

Information-driven thinking

The semblance of algorithms

Burn-out

Transhumanism

Do not become a plaything of information, deprived of any sense

SIGN

Around 1900, Ferdinand de Saussure imagined the encounter between two formless nebulae: thought and sound. Their encounter engenders the necessity to unite and to divide. Thus contours of burgeoning forms start emerging, which ultimately culminate insigns .

A.J. Greimas

Maître de la fiducie

Raccommoder (con)science et sens

A method: semiotics

New values of meaning

John A. Zachman's

framework revisited

Conceiving the informational enterprise

Enterprise architecture

Information-driven thinking

The semblance of algorithms

Burn-out

Transhumanism

Do not become
a plaything of information, deprived of any sense

Around 1900, Ferdinand de Saussure imagined the encounter between two formless nebulae: thought and sound. Their encounter engenders the necessity to unite and to divide. Thus contours of burgeoning forms start emerging, which ultimately culminate in
signs

.